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As far as breakfast goes, the simpler, the better. Maybe that’s why we’ve always had an affinity for a big bowl of cereal. Not to knock more complex morning meals, but cereal’s two-step preparation means that we get to spend more time sleeping or following through with our promise to ourselves that we’d stretch daily in the AM. While cereal seems like the kind of food that would be vegan by default, there are a small handful of ingredients that pop up in a lot of them. Here’s how to find vegan cereal, plus 11 brands to add to your shopping cart.
Yes, vegans can have cereal, but not all cereal is vegan. Some brands make it easy for everyone by calling out this breakfast staple’s vegan status on the box. But for others, you’ll have to read the ingredients. The main thing to watch out for is milk or whey protein, which will be noted in the allergens section. But, there are a few other ingredients that you’ll want to scan the entire list for.
Gelatin: Used in several frosted types of cereals, gelatin is derived from boiled animal bones. ligaments, and tendons. Honey: This is usually used as an alternative to sugar in cereals, but honey is not considered vegan. Vitamin D3: Many kinds of cereal are fortified with vitamins and minerals, but vitamin D3 is usually derived from lanolin, a byproduct of the wool industry.
Vitamin D3 is present in a lot of mainstream cereals that would otherwise be vegan, like Trix, Cinnamon Toast Crunch, and Chex. Some strict vegans will avoid cereals made with vitamin D3 while others who might not have access to the D3-free options below will purchase them because they don’t contain ingredients such as milk. The choice is yours.
Other ingredients that strict vegans might avoid include:
Natural flavors: The source of the flavors is not always traceable, so some might not feel comfortable buying products that contain them. Sugar: In the US, white sugar is processed with bone char. Tocopherol: Another name for vitamin E. It’s used as a preservative and can come from plant, animal, or petroleum sources.
Even without the concern over vitamin D and sugar processed using bone char, there are plenty of vegan options that can be found in most major grocery stores. Here are some vegan-friendly cereal brands and options that have us reaching for a second bowl.
Quaker Life cereal—made with whole grain oat flour, corn flour, whole wheat flour, and sugar—is considered vegan. Don’t sweat the potentially unfamiliar ingredients, like calcium carbonate, disodium phosphate, niacinamide, and folic acid. These are all added vitamins and minerals. And, if you’re not sure what annatto is: it’s a natural food coloring derived from the red seeds of the tropical achiote tree. The vanilla and cinnamon flavors, which previously contained potentially animal-derived food colorings and flavors, can also be considered vegan. Learn more here
We love it when a brand clearly labels the vegan options on its website, and Nature’s Path happens to have quite a lot of them. This organic brand can be found practically anywhere, from your local crunchy granola health food store to mainstream supermarkets. Out of its 59 types of cereal, the vegan options include the entire child-friendly EnviroKidz cereals, the Mesa Sunrise Flakes, Crispy Rice Cereal, Whole O’s Cereal, Sunrise Crunchy Maple Cereal, and more. Learn more here
A lot of Cascadian Farm’s cereals remind us of organic vegan versions of the ones made by the heavy hitters of the breakfast cereal market. The Graham Crunch Cereal reminds us of Golden Grahams, the Cinnamon Crunch is an arguably healthier Cinnamon Toast Crunch, the Multigrain Squares are like Chex Mix, and the Raisin Bran is, well, like Raisin Bran, but organic. Learn more here
Depending on your personal stance on vitamin D3, it can be a problem ingredient in many cartoon character-fronted kinds of cereal. But not here. All of the Cap’n Crunch cereals are vegan-friendly—the Classic, Peanut Butter, Berries, Oops! All Berries, and Chocolate Caramel. This also extends to the Mega Berries Snack Pouches and the Chocolatey Churro Bites. But be forewarned: the Berrytastic Pancake Mix and both the Peanut Butter and Berries Treats flavors contain animal products. Learn more here
This popular brand, which can be found in Trader Joe’s and other grocery stores, has plenty of vegan options. These include most of the flavors from the “Puffins” range, except for Honey Rice, The Shredded Wheat, Multigrain Spoonfuls, and Morning Oat Crunch cereals are also plant-based. And for classic cereal options, reach for the Honest O’s, Corn Flakes, Brown Rice Crisps, or Cinnamon Raisin Bran. Learn more here
Kashi may be known for using the occasional honey and glycerin in its cereals and granolas, but it has vegan options aplenty. You’ve got your pick of flavors like Strawberry Fields, 7 Whole Grain Flakes, Maple Brown Sugar Flake & Clusters, Peanut Butter Crunch, Kids Cocoa Crisp, and more. Learn more here
If you’re in need of a gluten-free, grain-free cereal with added protein, Three Wishes is your guy. These chickpea flour and pea protein-based o’s come in six vegan flavors: Unsweetened, Fruity, Cocoa, Cinnamon, Frosted, and Buddy. At no more than three grams of sugar per serving, thanks to monk fruit, it’s also not overly sweet. Learn more here
This organic brand makes its cereals with sprouted grains, or whole grain seeds that have begun to sprout. The main benefit of sprouted grains is that they contain a higher percentage of nutrients. One Degree’s vegan cereal options include the Sprouted Ancient Maize Flakes, Sprouted Brown Rice Cacao Crisps, Sprouted Brown Rice Crisps, Sprouted Corn Flakes, Sprouted Oat O’s, and the Sprouted Cacao O’s. Learn more here
The vegan-friendly organic baking brand makes cold cereals, too. It carries an array of puffed grains, like rice, corn, millet, and kamut. All of the fruit juice-sweetened flakes, except for the Organic Maple Buckwheat Flakes, are vegan. It contains honey, so it isn’t considered vegan. Learn more here
In addition to carrying Barbara’s cereals, Trader Joe’s also sells breakfast under its private label brand. Some of the vegan-friendly TJ’s cereals include Joe’s O’s, Neapolitan Puffs, Cinnamon Squares, and Cocoa Crunch. Check out our guide to plant-based food at Trader Joe’s below for even more animal-free options. Learn more here
Speaking of private label brands, Whole Foods’ 365 brand offers 100-percent plant-based and organic cereals. It’s also easy to find out which ones are vegan on the Whole Foods website, which is a plus in our books. Some of the vegan-friendly 365 cereals include the Morning O’s, Corn Flakes, Peanut Butter and Cocoa Balls, and the Crunchy Cinnamon Squares. Learn more here
For the most part, you should be able to find at least one vegan cereal option wherever you buy groceries.
For more vegan grocery guides, read: 15 Vegan Breakfast Foods for Any Kind of Morning The VegNews Guide to Vegan Milk 32 Amazing Vegan Food Finds at Walmart
Kat Smith is a Queens, NY-based freelance writer and editor who loves cooking and discovering local vegan hidden gems.
JUST LAUNCHED! Vote in the 2022 Best Vegan Ice Cream in America Awards.
JUST LAUNCHED! Vote in the 2022 Best Vegan Ice Cream in America Awards.
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